Sep 25

Written by: Elearning
9/25/2007 5:22 PM

I've been reading an interesting book, Made to Stick by Chip Heath and Dan Heath.  Chip and Dan are both educators that decided to come up with a framework for making ideas stickier.  Why does an urban myth like the story about a man's kidney being stolen stick while truly important ideas such as the different sides in Iraq don't?  

The Heaths find that the key to creating traction is to take an idea and present it as Simple, Unexpected, Concrete, Credible, Emotional, Story.  The brothers explore fields as diverse as politics, proverbs, folklore and screenwriting but at heart they're educators.  I bought this book because I had been struggling with how to make E-Learning (and training in general).  I think that the ideas in this book have a strong application to creating memorable training.   More posts on this book soon.

 

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